{"filterCode": "", "currentPage": 1, "totalPages": 3, "perPage": 24, "totalItems": 56, "filters": [{"code": "", "label": "All", "totalPages": 3, "href": "/blog"}, {"code": "life", "label": "Agency Life", "totalPages": 1, "href": "/blog/life"}, {"code": "case", "label": "Case Studies", "totalPages": 1, "href": "/blog/case"}, {"code": "article", "label": "Articles", "totalPages": 2, "href": "/blog/article"}, {"code": "podcast", "label": "Podcast", "totalPages": 1, "href": "/blog/podcast"}], "posts": [{"href": "/blog/article/kontekstnaya-i-georeklama-premium-segment", "description": "How Paid Search and Location-Based Advertising Affect Premium-Segment Sales", "subtitle": "An example from a designer furniture project", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2026-03-31T10:17:01.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/kontekstnaya-i-georeklama-premium-segment/card.webp"}}, {"href": "/blog/article/kak-oformlyat-stati-na-sajte-tak-chtoby-ih-chitali", "description": "How to Format Website Articles So People Read Them", "subtitle": "Important details of structure, SEO and layout.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2026-02-03T13:37:09.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/7BzTXRHMBYwo8hfBnHANzuwCkMpEE41hcdkWHXzK.webp"}}, {"href": "/blog/article/produktovyj-ux-analiz-kak-nahodit-tochki-poteri-konversii-i-prevrashhat-trafik-v-prodazhi", "description": "Product UX Analysis: Finding Conversion Losses and Turning Traffic into Sales", "subtitle": "", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2026-01-26T13:31:24.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/Zb86uL90gVnahODsBbhi8leq61P28cxq6bA4HD7Y.webp"}}, {"href": "/blog/article/pochemu-vashemu-biznesu-nuzhna-reklama-vo-vkontakte-i-pochemu-effektivnee-ee-delegirovat-professionalam", "description": "Why Your Business Needs VK Advertising and Why Professionals Can Manage It More Effectively", "subtitle": "An honest inside perspective from the Head of Paid Social.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2025-11-11T13:13:53.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/KXulxM9r2B8L7SqmZXVW3LkZ9nmhn5VUdGG3dBn2.webp"}}, {"href": "/blog/article/maksim-spiridonov-vzglyad-ceo-na-marketing-i-razvitie-produkta", "description": "Maxim Spiridonov: A CEO's View of Marketing and Product Development", "subtitle": "Episode 9 of Myshelovka, a podcast where we talk to leading entrepreneurs and marketers about creating outstanding marketing.", "tags": ["Podcast"], "tagCodes": ["article", "podcast"], "tagCodesNorm": ["article", "podcast"], "linkClass": "white-text", "isResource": true, "publishDate": "2025-06-11T11:04:19.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/4rd77wPh8GwqYEMfMCSxb3AHwrCFEEEaKtxSDbAB.webp"}}, {"href": "/blog/article/unisender-tsennost-brenda-cherez-produktovyj-podhod", "description": "Unisender: Brand Value Through a Product Approach", "subtitle": "Episode 8 of Myshelovka, a podcast where we talk to leading entrepreneurs and marketers about creating outstanding marketing.", "tags": ["Podcast"], "tagCodes": ["article", "podcast"], "tagCodesNorm": ["article", "podcast"], "linkClass": "white-text", "isResource": true, "publishDate": "2025-03-17T08:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/4OKhXLGFMWItU2VRf6DzRBpsRvOlEQ8SCFSU38WA.jpg"}}, {"href": "/blog/article/kak-sozdat-kachestvennyj-tekst-dlya-sajta-prakticheskoe-rukovodstvo", "description": "How to Create High-Quality Website Copy: A Practical Guide", "subtitle": "Key principles for creating effective website content.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2025-03-07T08:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/neYl4zQ41JcMmkTEGRM3ozTS1WNpz0jKYf9llilJ.jpg"}}, {"href": "/blog/article/razrabotka-dizajna-brenda-ot-idei-do-realizatsii", "description": "Brand Design: From Idea to Execution", "subtitle": "A strategic approach to creating a successful brand identity.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "dark-text", "isResource": true, "publishDate": "2025-03-01T08:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/H0fGsYzEthpEzyog4PUFKARB06jTWCm3jtKA2ZM3.jpg"}}, {"href": "/blog/article/kompleksnyj-seo-audit-sajta-zachem-kogda-i-iz-chego-sostoit", "description": "Comprehensive Website SEO Audit: What It Covers", "subtitle": "Successful SEO: why a website audit is essential rather than optional.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2024-12-20T08:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/Mg3PVvezisXKgUba4CiQdztzYD58HBKyCWMVbcfm.jpg"}}, {"href": "/blog/article/serenity-kak-stroim-uspeshnyj-marketing-ot-sotrudnika-do-klienta", "description": "Serenity: How We Build Successful Marketing — from Employee to Client", "subtitle": "Episode 7 of Myshelovka, a podcast where we talk to leading entrepreneurs and marketers about creating outstanding marketing.", "tags": ["Podcast"], "tagCodes": ["article", "podcast"], "tagCodesNorm": ["article", "podcast"], "linkClass": "white-text", "isResource": true, "publishDate": "2024-12-11T07:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/3IHrfdwO12TCeLIT21fsrOGzw0uR2NgxYETYiyzf.jpg"}}, {"href": "/blog/article/rebrending-redizajn-i-restajling", "description": "Rebranding, Redesign and Brand Refresh", "subtitle": "What should a business do when it is time to refresh its brand identity?", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2024-09-30T07:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/IT3MrGLr0nEUJrqagghdTzBVd9if7vfKsWMOStM5.jpg"}}, {"href": "/blog/article/flowwow-nishevye-marketplejsy-protiv-gigantov", "description": "Flowwow: Niche Marketplaces vs. the Giants", "subtitle": "Episode 5 of “Mousetrap,” a podcast where we talk with leading entrepreneurs and marketers about building great marketing.", "tags": ["Podcast"], "tagCodes": ["article", "podcast"], "tagCodesNorm": ["article", "podcast"], "linkClass": "white-text", "isResource": true, "publishDate": "2024-08-08T07:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/1uRoMZmmwNnyFRoAcnMRklGDm4C8w2FuZDAd4P6s.jpg"}}, {"href": "/blog/article/kross-marketing-populyarnost-na-peresechenii-usilij", "description": "Cross-Marketing: Building Reach by Working Together", "subtitle": "A strong strategy is good; a shared one can be even better. Here is how to find a partner company.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2024-05-23T07:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/xWHkMBZuxBd6uSqfF8I2aqAZSmKTjboLLFXrl0Hn.jpg"}}, {"href": "/blog/article/effektivnoe-prodvizhenie-kak-rabotaet-strategiya", "description": "Effective marketing: how strategy works", "subtitle": "And the advantages it offers businesses.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "dark-text", "isResource": true, "publishDate": "2023-12-22T07:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/YT7NPKwl84fJGF4YjCiDYjX9uqT77JNvRaVoBYDn.jpg"}}, {"href": "/blog/article/slogany-kak-zapomnitsya-auditorii", "description": "Taglines: How to Make Your Brand Memorable", "subtitle": "We explain how to create taglines that people love.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2023-10-26T07:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/wcY51evm7xmkT9g71icbK3ddWQBzv60pvIUoaljK.jpg"}}, {"href": "/blog/article/prodakshn-stoit-li-ono-togo", "description": "Production: Is It Worth It?", "subtitle": "What does “production” include, and how much does it cost? We break it down.", "tags": ["Articles", "Case Studies"], "tagCodes": ["statyi", "keisy"], "tagCodesNorm": ["article", "case"], "linkClass": "white-text", "isResource": true, "publishDate": "2023-09-26T07:10:10.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/Mti8ntS3wtY0DjuKbVrQQg3oSZ5rHEOFWkoh0GwV.jpg"}}, {"href": "/blog/article/20-sposobov-otsenit-effektivnost-kontent-marketinga", "description": "32 Ways to Measure Content Marketing Performance", "subtitle": "The content metrics that help measure quantitative results.", "tags": ["Articles"], "tagCodes": ["statyi"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2023-09-12T07:10:10.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/iWG9APvQoXEYyyeozg3lHndSPZzAso8WDodvMQmd.jpg"}}, {"href": "/blog/article/motivatsiya-ili-sopernichestvo", "description": "Motivation or Competition?", "subtitle": "How to hear “no” 20 times a day and keep going.", "tags": ["Articles", "Agency Life"], "tagCodes": ["statyi", "nashsaizn"], "tagCodesNorm": ["article", "life"], "linkClass": "white-text", "isResource": true, "publishDate": "2023-07-14T08:12:45.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/9oFGQ99Mkoo3zZZyzaHbWrElQGgSlnr6lzsSMV9e.jpg"}}, {"href": "/blog/article/kak-pravilno-pisat-seo-teksty", "description": "How to write SEO content effectively", "subtitle": "What to consider when planning and writing content to reach top search engine positions.", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2023-01-25T08:00:00.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/dX3x4ZYwfE3JisKSY2A0IO8fxEbiPzRGIEcjRc4m.jpg"}}, {"href": "/blog/article/sistemy-ranzhirovaniya-google-poiska", "description": "How Google Search Ranking Systems Work", "subtitle": "How Google Search Ranking Systems Work", "tags": ["Articles"], "tagCodes": ["article"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": false, "publishDate": "2022-12-26T12:00:00.000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/sistemy-ranzhirovaniya-google-poiska/milad-fakurian-UYgrVfIhBec-unsplash.jpg"}}, {"href": "/blog/article/brending-i-biznes", "description": "Branding and Business", "subtitle": "Liza Rumyantseva on client work, the team and her experience at Serenity.", "tags": ["Agency Life"], "tagCodes": ["nashsaizn"], "tagCodesNorm": ["life"], "linkClass": "dark-text", "isResource": true, "publishDate": "2022-09-10T07:10:10.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/HndAl3a0vt6OfisGqh3QQyXS33kMKkju7V6d0T5b.jpg"}}, {"href": "/blog/article/sajt-na-konstruktore-protiv-polnotsennogo-sajta-kto-kogo", "description": "Website Builder or Custom Website: Which Is Right for You?", "subtitle": "We explain which option is better suited to different needs and when.", "tags": ["Articles"], "tagCodes": ["statyi"], "tagCodesNorm": ["article"], "linkClass": "dark-text", "isResource": true, "publishDate": "2022-08-30T05:08:08.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/CXrZv1eEn2uQohiWxWaFoRp5SOhU8yOiafh7TphS.jpg"}}, {"href": "/blog/article/kak-sdelat-brend-kotoryj-polyubyat-klienty", "description": "How to Build a Brand Customers Love", "subtitle": "Elizabeth Rumyantseva, head of branding and web design, shares her perspective.", "tags": ["Articles"], "tagCodes": ["statyi"], "tagCodesNorm": ["article"], "linkClass": "white-text", "isResource": true, "publishDate": "2022-07-22T07:10:10.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/7wRtXlXNInnhnfmV0C6SrYC4fyeSJSME9eho89Lg.jpg"}}, {"href": "/blog/article/brending-i-performance-marketing-pochemu-odno-bez-drugogo-sliv-byudzheta", "description": "Performance Marketing and Brand Building", "subtitle": "Why using one without the other can waste your budget.", "tags": ["Articles"], "tagCodes": ["statyi"], "tagCodesNorm": ["article"], "linkClass": "dark-text", "isResource": true, "publishDate": "2022-05-13T07:10:10.000000Z", "media": {"kind": "picture", "image": "/_sa/img/blog/yPxxY1Sk9fxG73td4yGPSZMQTJxZifOXbKb5p98H.jpg"}}]}