The Project Marketer

Many agencies follow this model: a sales manager sells a service and promises to solve the client’s problem. The project then passes to an account manager, who communicates with the client, and a project manager, who coordinates the specialists. Once delivery begins, the sales manager is no longer responsible for the outcome and moves on to selling new projects.

This model has no marketer who sees the project as a whole and understands how to solve the client’s marketing challenge. As a result, the desired outcome is unclear, and nobody is accountable for growing the client’s sales.

We approach project work differently: one person combines the roles of sales, account and project manager. This “project marketer” brings deep knowledge of marketing and analytics and builds experience across a range of marketing challenges.

Together with the client, the project marketer defines the marketing challenge and solves it with a team of strategists, planners, designers, copywriters, developers, promotion specialists and analysts. They continually assess how our work converts into enquiries, monitor the market and competitors, and suggest practical, cost-conscious ways to move the project forward.

One marketer is therefore accountable for each client’s objectives and stays involved from the initial sale through to the result.