Why Digital Agencies Send Proposals Instead of Price Lists

In marketing, every decision should start with gathering information and analysing what is happening now. Without that groundwork, a campaign may fail and the client may have a poor experience with the digital agency.

Every project needs its own analysis. An agency may need time to understand the brief before it can prepare a meaningful proposal.

Different projects require different deliverables and specialists, which affects the scope and fee.

To understand what a client needs, we carry out an initial review of the business: what it does, why it needs support and what it wants to achieve. We use the findings to prepare a proposal and define the scope of services.

Our priority is to solve the client's problem at a suitable cost and prepare a strong proposal. This takes us at least three days. If you only need an initial indication, we can also outline the likely scope and budget. Here are the benefits and trade-offs of each approach.

UAE pricing is being prepared. We can provide a tailored estimate after reviewing your objectives and project scope.

Advantages:

• Fast turnaround.

Trade-offs:

• An initial proposal gives only a broad view of the work and its cost.
• The fee and timing may change if the scope changes later. For example, a client may first think paid search will solve the problem, then set different goals after looking into it in more detail.

This is a complimentary initial review. It helps us assess the work before it begins and gives you a clearer picture of your company's current marketing.

To prepare it, we need access to your website analytics and advertising accounts. It normally takes at least three days. We prepare a media plan, review the accounts, look for examples and analyse competitors, social media and your website.

Some services, such as targeted advertising and SEO, may not be possible to estimate without access. Sometimes we also need to contact an advertising platform's support team and allow time for a response.

Advantages:

• An estimate grounded in the business objective and the project information available at the proposal stage.
• A detailed proposal that addresses the client's objectives.
• A structured process: we clarify key details in advance, saving time and effort for both sides.
• A team that already understands the project, its objectives and its details, ready to get started.

Trade-offs:

• Preparing a detailed proposal takes at least three days.
• We need access to the advertising accounts, social media, analytics systems and, sometimes, the website admin area.

Our internal data shows that 40% of clients who give us access to their website and advertising accounts reach their goals faster. We can begin sooner and already have the necessary information and a considered approach by the time the campaign launches.

You can ask for a proposal simply to understand the likely cost, or to solve a specific business problem. For an initial estimate, we outline the likely scope based on the information available. For a more detailed proposal, we review the project in greater depth.

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