Marketing
for Jewellery Brands

Strategy, advertising, SEO, e-commerce and analytics for jewellery brands and retailers

We help jewellery brands reach the right buyers and turn interest into orders

We start with your range, positioning and demand: what shoppers search for, what they compare and where they drop out. We then bring your website, advertising, SEO, content and analytics into one plan.

  • 1

    We identify weak points and recommend ways to address them.

  • 2

    We allocate the promotion budget based on evidence.

  • 3

    We focus on measurable results and the consistent development of each project.

  • Jewellery shoppers notice the first impression and look closely at the details

    Shoppers need clear photos and videos, specifications, sizing, stock and delivery information, plus a way to ask questions. We build those needs into the website and advertising. We work with brands, online shops and retail chains, tailoring the role of showrooms and marketplaces to each project.

    For Darkrain, we combined e-commerce development with advertising, SEO and content. The project shows how those channels can work together to support jewellery sales. Darkrain wanted a smoother journey from discovering a collection to buying online and coming back for another piece. We worked on customer acquisition, the online shop and communications with existing customers.

    The case studies and market figures below describe work and demand in Russia. The project visuals show the original Russian-language websites. For UAE campaigns, Google Ads is an option for paid search. For showroom discovery, an eligible business can use a Google Business Profile and review the requirements for advertising on Google Maps.

    Darkrain

    Multiple channels for online store growth

    For a jewellery brand, we combined paid search and social advertising, SEO, content marketing and website development. Each channel supported a different stage of the customer journey, from discovering the jewellery to placing a repeat order.

    To attract visitors to stores in Moscow and Saint Petersburg, we ran location-based campaigns on Yandex Maps and 2GIS. We used banners shown along routes in Yandex Navigator and premium display placements on the homepages of Yandex services.

    We improved the mobile site and ordering options while retaining a restrained presentation. We added links from collections to new arrivals and current offers and connected the gift card section to the purchase page.

    We set up traffic and order tracking so the team could connect acquisition with purchases. Darkrain also marketed to existing customers, for example with a Black Friday email featuring sale terms and products at different price points.

    Sales grew fivefold, and the customer base increased from 8,000 to 80,000.

    View Case Study
    Darkrain — project image

    Jewellery Retail Trends in Russia

    Russian jewellery retail sales, RUB bn2023: RUB 365.6 billion; 2024: RUB 459.4 billion; 2025: RUB 493.3 billion0100200300400500365.62023459.42024493.32025Russian jewellery retail sales, RUB bn2023: RUB 365.6 billion; 2024: RUB 459.4 billion; 2025: RUB 493.3 billion0100200300400500365.62023459.42024493.32025

    Russian jewellery retail sales, 2023–2025, RUB bn

    Russian jewellery retail sales grew, but growth slowed from 25.6% in 2024 to 7.3% in 2025. Rising prices also affect revenue. That is why we track order volume, acquisition costs and profitability alongside sales revenue.

    Retail sales in current prices, without adjustment for inflation. Sources reporting SOKOLOV Analytics research: 2023, 2024, 2025 (Russian-language sources).

    Online share of Russian jewellery retail sales, %2023: 23,4%; 2024: 28%; 2025: 29%01020304023.4%202328%202429%2025Online share of Russian jewellery retail sales, %2023: 23,4%; 2024: 28%; 2025: 29%01020304023.4%202328%202429%2025

    Online share of Russian jewellery retail sales, 2023–2025

    In 2025, online sales accounted for 29% of Russian jewellery retail revenue. Marketplaces generated 45% of that online revenue. A brand’s own shop can help shoppers choose by showing product details, explaining purchase terms and giving customers a reason to return.

    Share of retail sales by value, including websites, apps and marketplaces. Sources reporting SOKOLOV Analytics research: 2024, 2025 (Russian-language sources).

    How People Shop for Jewellery

    Shoppers may start with an occasion, a look or a particular piece. They compare designs, materials, sizes and prices, look through images and check availability and delivery. Trust and access to advice matter especially when the purchase is expensive or intended as a gift.

    Alongside extending advertising reach, we improve categories and product pages, make the brand’s strengths easier to see and remove barriers to buying.

    For MIE, a nationwide Russian silver jewellery retailer, we designed separate online journeys for shoppers looking for a specific piece, browsing for a gift or exploring their preferences.

    MIE

    An online shop for a nationwide silver jewellery retailer

    Before development, we studied the audience and where orders came from. Smartphones accounted for most visits during the period we examined, so the mobile shopping experience was a priority.

    Visitors can browse the full catalogue or discover pieces in shoppable stories. The stories connect each collection to the relevant product pages.

    We added a quiz for shoppers who were still deciding and digital gift cards for people who wanted to give jewellery without choosing the design or size for the recipient.

    We built the shop on 1C-Bitrix with a microservices architecture to support the retailer’s future expansion. The catalogue, gifting features and technical foundation were part of the same shop.

    We created the 1C-Bitrix online store in six and a half months.

    For Suzanne Code, a premium jewellery brand, we used advertising to introduce shoppers to the collections and turn website visits into enquiries.

    Suzanne Code

    Advertising premium jewellery on Yandex

    For this Russian-market project, we used Yandex Direct to attract shoppers and increase enquiries about premium jewellery.

    From October 2024, we reduced the average cost per click more than fourfold, from about RUB 40 to RUB 9. The click-through rate tripled from about 1% to 3%, including the launch of ad network campaigns.

    Enquiries rose by 57% over the period ending 26 June 2025.

    Jewellery still life

    What Matters to Jewellery Shoppers

    A shopper may discover a collection on social media, compare pieces online and order later or after a store visit. Marketing needs to support each of those steps.

    Occasions and seasons

    Demand for gifts, engagement rings and new collections peaks at different times. We prepare selections, landing pages and advertising in advance.

    Seeing the details

    Photos and video show scale, fit and finish. They help answer the questions shoppers have before buying.

    Trust in the brand

    We make materials, product specifications, purchase terms and reviews easy to find and understand.

    Shopping across channels

    The brand’s website, marketplaces and stores serve different needs. We keep product ranges, descriptions and messaging consistent across them.

    Returning to a shortlist

    Shoppers often take time to decide. Curated selections, new arrivals and answers to questions can bring them back. Telegram and MAX are examples from Russia. We choose messaging channels according to the market and the audience.

    Help choosing a piece

    Articles on materials, collections and gifts help shoppers make a choice. In Russia, we have used Yandex PromoPages to introduce the brand and guide readers to relevant products.

    Integrated Jewellery Marketing

    We bring research, website development, promotion and analytics together. The scope depends on whether you are launching a collection, improving an online shop, increasing sales or entering a new market.

    Research and Strategy

    We study the brand, product range, shoppers, competitors and demand to decide which categories and channels to prioritise.

    Website and content

    We improve the catalogue, product pages, photography, video and collection pages, making it easier to find a piece and place an order or enquire.

    Customer acquisition

    We combine SEO, paid search and paid social, choosing platforms and seasonal campaigns around your audience.

    Measurement and improvement

    We connect spend to orders and revenue, test ideas, improve what works and adjust budgets as results come in.

    For diamond jewellery brand La vivion, we designed a journey around budget and gifting occasion. Shoppers could explore the range without knowing collection names.

    La vivion

    Choosing diamond jewellery by budget and occasion

    Audience and advertising analysis showed frequent visits from smartphones. Search campaigns accounted for most purchases attributed to Yandex Direct in this project. Those findings informed the path from search to product selection.

    We explained the brand’s positioning and added a way to browse by budget. Curated selections for special occasions offered another way to find relevant pieces and explore their details.

    We designed a customer account and loyalty programme so shoppers could return to the brand after their first visit.

    We designed a jewellery finder and a customer account with a loyalty programme.

    What We Consider
    in Jewellery Marketing

    Jewellery brands need to show each piece in detail, make sizing and materials clear, communicate the value of a collection and earn trust throughout the purchase. For an existing shop, we start with its website, demand and sales data. For a new shop, we plan the catalogue and shopping journeys with promotion in mind.

    1

    We study the product, audience, competitors and business economics.

    2

    We analyse the existing website or define requirements for a new platform.

    3

    We develop a strategy and roadmap, with clear priorities and performance indicators.

    4

    We set up analytics, launch the agreed channels and verify data quality.

    5

    We assess hypotheses by potential impact and effort, implement changes and measure the results.

    6

    We scale the approaches that help grow sales at an acceptable acquisition cost.

    Jewellery website optimisation

    Conversion Rate Optimisation

    We analyse your website, identify issues, create an improvement plan, implement changes and measure the results.

    Audit — from RUB 55,000₽

    We assess website usability and traffic

    We review competitors’ websites, including their design, functionality, usability, content structure and positioning. We recommend how to strengthen your offer and stand out from key competitors.

    We assess the user experience, including navigation, the usefulness of the information and the interface.

    We analyse key metrics: website activity, audience loyalty and interests, technical characteristics, and audience geolocation.

    We refine the website’s content structure

    We compare competitors’ strengths and weaknesses in a summary table, then recommend what to adopt and what to avoid.

    We check whether page structure and copy support the brand’s positioning.

    We document issues, content flow and recommendations for the website copy.

    We update the prototype based on recommendations from all relevant specialists.

    We assess search engine optimisation

    We conduct a comprehensive website audit covering search engine requirements, user behaviour and the competitive landscape. We use the findings to develop hypotheses for improving site structure, interface and conversion.

    Identify interface issues

    We assess usability, identify strong design examples in the market and create a mood board that fits the existing functionality. We then develop a design concept based on the page content prototype.

    Find and fix technical issues

    We check the website’s functionality and loading speed, review code quality and structure, and assess security and whether the CMS and applications need updates. We provide a list of recommended fixes.

    Define the key decisions for the project

    We develop hypotheses, assess their impact on cost per click, cost per order and marketing profitability, and create a website roadmap with clear iterations and measurable indicators.

    We measure the results

    After implementation, we check how changes affected user behaviour, conversion and sales. We scale what works and refine or replace what does not.
    1

    We offer an integrated approach covering website planning, development and ongoing promotion.

    2

    We create page prototypes and plan for search engine optimisation.

    3

    We prepare a detailed functional specification.

    4

    We define the visual design and style.

    5

    We build a conversion-focused website, connect analytics and launch promotion.

    Jewellery e-commerce development

    If a business does not yet have its own online store, or its current platform no longer meets its needs, development can be added as a separate workstream. Website development is priced separately from ongoing marketing and follows a structured process, from research and planning through integrations, testing and launch.

    1

    Marketing-led planning

    Planning and research help avoid common mistakes and create a sustainable e-commerce project.

    Conduct research

    We think through every detail before work begins.

    We study the client’s business, market, competitors, global trends, local conditions, industry specifics and audience.

    We define the future website’s functional requirements and document them in a detailed specification to avoid ambiguity.

    Create content

    We immerse ourselves in the business during the research stage.

    We involve specialists with experience in similar industries.

    We create a content prototype with page structure, key sections, buttons and enquiry forms.

    We build the logic of each page step by step.

    Plan the future platform architecture

    We design how e-commerce participants interact, how databases are managed, how inventory is tracked and transferred, and how payments, maps, delivery, account administration and loyalty systems work together. We document the result in a detailed specification.

    Build SEO into the planning stage

    We make the website intuitive and easy to use, shortening the path to purchase.

    We research search terms and account for Google and Yandex search algorithms.

    We plan key commercial features such as the cart, payment, enquiry forms and customer reviews.

    Create a functional UX prototype

    We select references for functional and interactive website elements from competitors and related industries.

    We add the content and check the logic and sequence of actions on each page.

    The content marketer and UX specialist review the work together.
    2

    Development

    We build, support and improve online stores using analytics, so the site can serve as a measurable sales channel.

    Develop the front end

    We turn the approved design into HTML templates that can be installed in the CMS.

    We follow the Pixel Perfect standard so that the HTML template matches the approved design.

    To save time, we begin front-end development once the design concept is approved, while functional development proceeds in parallel.

    We select a CMS that fits the project’s needs.

    Set up the infrastructure

    We work with high-traffic servers.

    As a marketplace grows, it may face sharp increases in traffic, catalogue size, complex transactions and calculations. We select server infrastructure to match the project’s requirements and expected load.

    We configure and optimise the platform and provide technical support.

    Integrate third-party services

    We integrate existing business systems, including CRM and ERP, with payments, delivery, inventory and partner services. In Russian projects, this can include 1C databases.

    We design custom APIs when your business needs them.

    Test and launch

    We identify and fix issues.

    Art direction: we check that the implementation matches the approved designs.

    Functional testing covers everything related to the website administration:
    functionality against the project brief;
    the maximum load the website can handle;
    identify bottlenecks.

    Code review: we fix issues before delivery.

    Analytics

    End-to-end analytics connects advertising, shopper behaviour, orders and revenue. We look at the path from discovery to an online sale or a showroom enquiry, so decisions reflect each channel’s contribution to sales.

    It shows which marketing activities are effective.It supports continuous, data-led website improvements.
    It helps manage and grow sales.It establishes a baseline for checking whether changes are working.
    What We Do
    analytics specialists
    It turns initial hypotheses into measurable results.It helps reduce costs and avoid early mistakes.
    It gives business owners visibility into how the business is performing.It provides clear, practical reporting.
    What We Do
    analytics specialists
    It shows which marketing activities are effective.
    It supports continuous, data-led website improvements.
    It establishes a baseline for checking whether changes are working.
    It helps reduce costs and avoid early mistakes.
    It provides clear, practical reporting.
    It gives business owners visibility into how the business is performing.
    It turns initial hypotheses into measurable results.
    It helps manage and grow sales.
    Online store analytics dashboard
    We use analytics to plan the website and customer experience, define goals, forecast campaign performance and evaluate the project as a whole.
    Online store sales report in an analytics platform

    For Russian jewellery chain Zolotoy Dom, we measured how advertising spend translated into enquiries and orders, taking seasonal demand and promotions into account.

    Zolotoy Dom

    Advertising for a jewellery retail chain

    Zolotoy Dom needed a steady stream of online sales for its gold jewellery. We used Yandex Direct and Google Ads in this campaign.

    Across the campaigns, average return on marketing investment was 223%. It reached 472% during peak sales and promotional periods. The ads generated an average of 380 enquiries per month.

    Advertising and website work generated 515 sales over 14 months.

    Gold ring still life

    Integrated Marketing

    Jewellery marketing works best when each channel has a clear role.

    Paid search captures existing demand, paid social introduces collections, and SEO builds organic traffic. Analytics shows how those channels contribute to orders and revenue.

    1

    Paid Search Advertising

    It presents products to people already searching for them.

    Request a quote

    We Analyse Competitors and Industry Leaders

    We identify potential competitors in the selected market and determine who leads the category.

    We analyse where their customers come from, why they choose them, what they buy and which offers they see.

    Based on this analysis, we develop more compelling offers and advertising messages.

    Audit the platform

    We improve the website to increase conversion.

    We focus on the audience’s needs, study how people use the website and improve the weak points we find.

    We improve the design and usability to make the path to purchase shorter.

    We keep the copy concise and clear.

    Choose the right formats

    We choose advertising formats to match the store’s objectives and product range: search, display networks, shopping ads, retargeting and display placements.

    We test new Yandex formats with a limited budget first, then assess them by orders, revenue and acquisition cost.

    Set up campaigns

    We prepare specifications for product feeds used in advertising campaigns.

    We create banners for display and contextual display formats.

    We build retargeting segments based on interests and visits to relevant websites. Where the ad platform and available data allow, we also use lookalike audiences.

    We set up and launch campaigns iteratively, starting with the most efficient formats and expanding reach over time.

    Analyse and optimise

    We use analytics to measure advertising performance and provide clear, detailed reports on the work and its results.

    We continuously optimise campaigns using the data collected: scale effective campaigns, reallocate budgets, improve weaker performers, test hypotheses and set new goals.

    We focus on increasing sales and reducing cost per order (CPO).
    2

    Paid Social Advertising

    It helps present products and services to relevant audiences on social platforms and re-engage people who have already shown interest.

    Request a quote

    Audit the platform

    We review the market, product range, website and current advertising.

    We brief the client.

    We review social profiles, creative assets and competitor offers.

    We identify the brand’s strengths and set campaign goals, such as sales, add-to-carts, enquiries or awareness.

    Analyse the audience

    We build customer profiles based on demographics, interests, purchase triggers and seasonality.

    We segment audiences by product, category and stage in the funnel.

    We set up retargeting and similar audiences based on website visits, cart activity and purchases.

    Launch advertising campaigns

    We set up campaigns and test audiences, offers and creative assets.

    We start with a test budget, pause underperforming combinations and scale what works.

    We increase budgets gradually while monitoring CPA, CPO and margins.

    Analyse and optimise

    We track results through analytics and e-commerce events.

    We scale effective campaigns, reallocate budgets and test new hypotheses.

    The focus is on growing sales and reducing cost per order (CPO).
    3

    SEO

    SEO improves an online store’s visibility for relevant commercial and informational searches, helping attract organic search traffic.

    Request a quote

    Shape the strategy

    We research search terms across categories, products, brands, and commercial and informational queries.

    We account for seasonality and demand in the category.

    We build an SEO strategy around keyword research and the catalogue structure.

    Improve the website and mobile experience

    We check loading speed and mobile usability, improve navigation, category structure, filters, product pages and internal links, and implement structured data and on-page optimisation.

    Work with external platforms

    We review competitors’ backlink profiles and identify useful types of websites. We select relevant, reputable sources, plan placements and monitor link quality. This increases brand visibility and complements technical and content optimisation.

    We account for how people shop for jewellery

    We create more entry points to the website through its structure, filters and landing pages.

    We plan around seasonality and prepare category pages ahead of demand peaks.

    We account for commercial factors, usability, mobile performance and structured data to grow organic traffic and conversion.
    4

    Public Relations

    We help brands maintain a relevant media presence, build awareness and earn mentions on external platforms.

    Request a quote

    Develop the strategy

    We review media coverage, competitor publications and audience interests.

    We choose topics, formats and platforms, including industry and business media, specialist publications, rankings, Telegram channels and bloggers.

    Use PR tools

    We prepare expert articles, commentary, news, research and product materials.

    We coordinate topics with editors and support publication.

    We create a dedicated promotion plan for major launches, collaborations and seasonal campaigns.

    Set up analytics

    We track published coverage, reach, mentions, website visits and other available metrics.

    We compare platform and format performance to refine the publication plan.

    Maintain a consistent presence in the media

    We stay in regular contact with publishers, follow market topics and update the plan for launches, seasonality and brand news.

    We build company representatives’ expertise and presence in their professional communities.
    5

    Content Marketing

    We create content that helps customers understand a product range, choose products and make purchase decisions. We develop blogs, category pages, product listings, email campaigns and content for external platforms.

    Request a quote

    Shape the strategy

    We research demand, customer questions and competitors’ content.

    We select platforms and formats, develop topics and content pillars, create an editorial calendar and define performance indicators.

    We account for seasonality, product launches and priority categories.

    Content Development

    We prepare articles, buying guides, product roundups, category pages, product listings, email campaigns and content for external platforms.

    An SEO specialist researches demand and site structure so that content supports category and product visibility.

    Review and refine the strategy

    We measure organic traffic, engagement, visits to product pages, subscriptions and sales associated with content.

    We use the results to refine topics, formats and publishing frequency.

    Jewellery Marketing Pricing

    Pricing depends on the range, target market, condition of the website, channels, content and analytics work. After an initial review, we set out the scope and budget in a proposal.

    Service area What’s included Duration Price
    Analysis and growth plan Analysis of the website, traffic, competitors and customer journeys; improvement hypotheses and roadmap Project timeline depends on the scope of research Request a quote
    Integrated Marketing Strategy, agreed advertising channels, SEO, analytics and website development Monthly management Request a quote
    Paid Search Advertising Strategy, campaign setup and management, local advertising, analytics and reporting 1–2 weeks for setup, followed by monthly management Request a quote
    Paid Social Advertising Strategy, ad account setup, offers, creative assets, testing and optimisation Monthly management Request a quote
    SEO Technical optimisation, keyword research, site structure, content, external platforms and analytics Ongoing monthly promotion Request a quote
    Online store development Research, planning, design, development, integrations, testing and launch From 1 to 1.5 months Priced separately
    Content Marketing Strategy, copy and visual assets, publishing, promotion and analytics Monthly support Request a quote
    Public Relations PR strategy, media and external platforms, special projects and performance evaluation Monthly support Request a quote

    Questions and Answers

    What does jewellery marketing include?

    The scope depends on the project’s goals and current state. We typically start by analysing the product, audience, competitors, website and data, then define the roles of advertising, SEO, content and analytics. For an established store, we create a growth plan; if there is no store yet, we can plan and develop one as a separate workstream.

    How much does jewellery marketing cost?

    The cost depends on your objectives, product range, website and channels. We review the brief and prepare a proposal with the scope of work.

    When can we expect results?

    Timing depends on the channels selected and the project’s starting point. Advertising begins collecting data after launch, while SEO and website improvements require consistent work and ongoing measurement. Before starting, we agree on the indicators used to evaluate progress.

    How can jewellery retailers plan for seasonal demand?

    Compare demand and sales across periods, categories and channels. Prepare pages and campaign materials before the expected peak, using your shop data and available demand signals.

    Can you promote an online store through just one channel?

    Yes, when the project needs a specific service such as paid search or SEO. Before launch, we check whether the website is ready to receive traffic and whether orders can be measured reliably. If issues affect several stages of the funnel, we may recommend an integrated approach.

    Do you work with marketplaces?

    Yes. A brand can sell through its own shop and marketplaces. We assess the role of each and select advertising and analytics options based on available accounts, feeds and data.

    How can we coordinate marketing across marketplaces and our own site?

    Each platform has its own rules and reporting. Assess sales, spend and available data by channel, while keeping product descriptions, specifications and brand information consistent.

    How can we track sales that start online and finish in store?

    Online orders capture only part of the journey when shoppers browse the site and then visit a store. Where your systems allow it, compare enquiries, availability and sales data. Choose measures based on what the business actually records.

    Does a jewellery shop need SEO if advertising already generates orders?

    Ads capture immediate demand, while SEO makes categories, filters and product pages easier to find. We review the range, the technical health of the site and order data to decide how the channels should work together.

    How do you measure promotion performance?

    The metrics depend on the business model. We typically analyse orders, revenue, conversion, cost per order, return on ad spend and channel contribution. We configure e-commerce analytics and connect marketing data to sales.

    What helps increase repeat purchases?

    Give customers easy access to past orders, current product information and relevant restock updates. Match the frequency and content of messages to the products and the customer’s consent.

    How can we promote new jewellery collections and gift selections?

    Prepare the launch pages and materials early, with photos, product details and purchase terms. Support the launch with advertising and content, then measure product views, orders and sales.

    Our Clients

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    Serenity's team did a tremendous amount of work creating our brand and bringing it to market. They work quickly and to a high standard, enabling us to implement new ideas promptly.

    We are especially grateful to the designers: every project is delivered with impeccable taste and a high level of professionalism.

    We thank Gleb Borovikov and the entire Serenity team for their excellent work developing our marketing strategy and visual identity.

    We received several logo options and an identity reflecting our company's business in the context of the German market.

    We thank Serenity, and especially Gleb Borovikov, for our collaboration in digital marketing. Throughout our partnership, we have always received high-quality service and extremely fast delivery of the tasks set.

    We thank Serenity for helping to develop and promote our brand in the IT market.

    The team worked to increase sales within a very short time. We would especially like to recognise the managers, specialists, designers and marketers.

    We thank Serenity for helping develop digital marketing channels and paid promotion for the group's business areas.

    We would particularly like to note that Serenity's specialists go beyond the contractual scope to improve results for the entire group.

    Everything completed so far has been professional and high quality. Our overall experience working with Serenity's team has been very positive.

    Despite the friendly communication style, the team always remained professional. We felt their sincere commitment to our product. I am confident we will continue working together.

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    Kelnik O. A. Kelnik
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    We would particularly like to recognise the coordinated teamwork led by project account manager Gleb Borovikov. We are happy to recommend Serenity as a professional partner.

    Irbis O. V. Arshanskaya, Business Development Director
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    The team is always ready to help solve any task and respond promptly to questions.

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    The team immersed themselves in the project, understood our products and market specifics, and achieved a steady flow of leads.

    We particularly value the team's initiative and independence: the specialists not only deliver the assigned tasks precisely, but also suggest new marketing options, tools and approaches.

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    We are satisfied with the service: all work was completed to a high standard and on time.

    Marie&Me Marina Mirzoyan, Founder of the Chocolate Atelier
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    We thank Gleb Borovikov and Serenity's entire team for their excellent work developing a PR strategy for our atelier. The strategy defined the PR department's main areas of work, tools and stages for achieving KPIs, and an annual events plan.

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    MIPIP / M-PIX Gyulmira Dzhamaldinova, CEO of M-Piks LLC
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    Fast problem-solving, timely suggestions, attention to detail and many interesting ideas are what we experienced throughout the work. With this approach, peace of mind and confidence in the result are assured.

    DME Aerosol P. I. Ostapchuk, CEO
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    DME Aerosol thanks Serenity for helping to develop and deliver a PR campaign.

    The team did extensive work preparing the strategy and implementing it across many areas simultaneously.

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    Serenity took over a fragmented project, brought it into a coherent structure, solved challenging technical problems and completed an extensive redesign on schedule.

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    We chose Serenity for their quick responses, professional approach, customer focus and experience working with premium property developers.

    The work resulted in clearly defined positioning and a brand platform fully aligned with our vision for strategic development.

    Jewellery Marketing

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    Awards

    Rating Runeta 2026

    Ranked 11th in Russia for website development in the jewellery industry

    Rating Runeta 2026

    Ranked 7th in Russia for paid search advertising in the jewellery industry

    Rating Runeta 2026

    Ranked 3rd in Russia for display advertising in the jewellery industry

    Rating Runeta 2026

    1st in Russia among full-service marketing agencies in the jewellery industry

    Rating Runeta 2026

    Top 30 e-commerce developers in Saint Petersburg

    Rating Runeta 2025

    Ranked 6th in Russia for brand strategy development

    Rating Runeta2024

    5th in Saint Petersburg in the ranking of paid social agencies

    Rating Runeta2024

    8th in Saint Petersburg in the ranking of paid search agencies

    Rating Runeta2024

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    Ranked 1st in Russia for positioning development

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