A name plays a key role in brand recognition, strengthens loyalty and can increase demand.
We help clarify your positioning and get the audience’s attention. We create a memorable name that sets your company apart from competitors. Our creative naming process also considers unwanted associations. We work to your brief and aim for a simple, distinctive company name.
Make your brand memorable.
Create a concise, distinctive name.
Express the brand’s positioning.
Naming brings together specialists from different departments. Collaborative creative work helps us develop a distinctive, original name.
We adapt to your brief. We can develop a brand name to a tight deadline or take a deeper, more exploratory approach.
We listen to your preferences and requirements rather than imposing our own ideas. We are always ready to revise and refine the proposed names.
We develop names for companies, products and services across industries, in Russian and other languages.
We create names that help people remember and quickly identify a brand.
We aim for a name that makes a company’s meaning and positioning easy to grasp.
Naming brings together specialists from different departments. Collaborative creative work helps us develop a distinctive, original name.
We develop names for companies, products and services across industries, in Russian and other languages.
We adapt to your brief. We can develop a brand name to a tight deadline or take a deeper, more exploratory approach.
We create names that help people remember and quickly identify a brand.
We listen to your preferences and requirements rather than imposing our own ideas. We are always ready to revise and refine the proposed names.
We aim for a name that makes a company’s meaning and positioning easy to grasp.
A name built around the role of everyday skincare
Cleansing and care products form the base of a daily routine and prepare the skin for makeup. This led us to the name Osnova: it briefly explains the product’s place in a customer’s life and works well on packaging.
Created a name for a skincare brand.
View Case Study
A name is often the first thing a customer notices about a company or product. Choosing the right one matters, so we approach every stage of naming a product or company with care.
In interviews, we learn your preferences and discuss names you like. We analyse your company’s unique selling proposition, desired positioning and brand character, which the new name should express.
We study the audience profiles and customer journey you have described. We review competitors’ naming: descriptors, taglines and the names they use. We look at their naming methods and the meanings built into their names.
We explore naming approaches in related industries and product naming strategies. We look at leaders in international markets and search for deeper associations and themes to spark the first team session.
In interviews, we learn your preferences and discuss names you like. We analyse your company’s unique selling proposition, desired positioning and brand character, which the new name should express.
We study the audience profiles and customer journey you have described. We review competitors’ naming: descriptors, taglines and the names they use. We look at their naming methods and the meanings built into their names.
We explore naming approaches in related industries and product naming strategies. We look at leaders in international markets and search for deeper associations and themes to spark the first team session.
A name inspired by an easier furniture purchase
Our research identified the store’s central promise: furniture should be easy to choose, deliver and assemble. The Russian name “Skladno” evokes things fitting together and supports a straightforward slogan for the brand’s communications.
Created the name and the idea “With us, it will all come together.”
View Case Study
Across three creative workshops, specialists from different agency teams learn about the company and its requirements, explore associations and use structured naming methods to develop more than 100 original options.
We begin the first creative session by introducing the team to your company and brief. We review your requirements for the name and discuss your preferences.
We translate associations and metaphors into other languages so the search is not limited to Russian. We most often explore English and Latin spelling, as well as transliteration.
We generate associations connected with your industry, company character, customers, product and its benefits, and capture every idea.
We choose techniques to fit the brief: blending two words, shortening a word to make a name more concise, using anagrams and alliteration, or exploring rhyme and sound. We collect the strongest options in one working list.
Using the associations we have identified, we generate words and phrases and select the strongest ideas together. We develop metaphors and comparisons that fit the brand.
In the final creative session, we develop concise phrases that clarify and strengthen the new name. A descriptor can appear alongside the brand name in search results.
We begin the first creative session by introducing the team to your company and brief. We review your requirements for the name and discuss your preferences.
We translate associations and metaphors into other languages so the search is not limited to Russian. We most often explore English and Latin spelling, as well as transliteration.
We generate associations connected with your industry, company character, customers, product and its benefits, and capture every idea.
We choose techniques to fit the brief: blending two words, shortening a word to make a name more concise, using anagrams and alliteration, or exploring rhyme and sound. We collect the strongest options in one working list.
Using the associations we have identified, we generate words and phrases and select the strongest ideas together. We develop metaphors and comparisons that fit the brand.
In the final creative session, we develop concise phrases that clarify and strengthen the new name. A descriptor can appear alongside the brand name in search results.
A playful name for a fruit and vegetable retailer
We needed a memorable name that suggested natural produce. We combined the familiar Russian fairytale place Lukomorye with the word for carrot to create Zamorkovye — an imaginary land from which fresh fruit and vegetables might arrive.
Created a distinctive name with a vivid product image.
View Case Study
Our naming specialists carefully shortlist names against the criteria in the brief. We check each option for uniqueness in the public trademark database and screen for unwanted associations. Audience testing helps identify the strongest fit.
From hundreds of options, we select the most appealing, memorable and meaningful names that best fit the brief. We remove options that are difficult to pronounce or spell.
We prepare a polished report on the ten strongest names, with detailed rationale, descriptors and a selection of available domain names.
In a review session, we examine each name for possible negative associations and subtext. We discuss ways it could be misunderstood or used incorrectly.
We present the naming options and discuss them together. We select four or five favourites to move on to testing.
We check the names against publicly available trademark databases maintained by patent offices and flag any partial matches. We also assess similarity to competitors’ names and review search results for each candidate.
From hundreds of options, we select the most appealing, memorable and meaningful names that best fit the brief. We remove options that are difficult to pronounce or spell.
We prepare a polished report on the ten strongest names, with detailed rationale, descriptors and a selection of available domain names.
In a review session, we examine each name for possible negative associations and subtext. We discuss ways it could be misunderstood or used incorrectly.
We present the naming options and discuss them together. We select four or five favourites to move on to testing.
We check the names against publicly available trademark databases maintained by patent offices and flag any partial matches. We also assess similarity to competitors’ names and review search results for each candidate.
An axle metaphor for an ERP system
The ERP system connects a company’s processes, so its name needed to convey a central hub. The English word “axle” suggests an axis or rod — an image that helps explain how the product brings data and team workflows together.
Created a name that reflects how the product works.
View Case Study
A concise name for audio equipment
The search began with the company’s product: equipment for working with sound. Rearranging the letters in “micro” gave us the concise name Cromi, while supporting slogans helped explain it in the brand’s communications.
Created a name and slogan system for a distributor.
View Case Study
Audience testing is an additional step in the naming process. Your audience chooses the strongest name for a brand, service or product. We then analyse the selected options and provide recommendations to support the final decision.
We can run up to three polls on VKontakte with people from your target audience and share the results. We identify the names that receive the most votes.
We prepare detailed questions for your target audience about each name, create a survey in Yandex Vzglyad and send it to your email list or run it by location. We turn the results into a clear, accessible report.
We can run up to three polls on VKontakte with people from your target audience and share the results. We identify the names that receive the most votes.
We prepare detailed questions for your target audience about each name, create a survey in Yandex Vzglyad and send it to your email list or run it by location. We turn the results into a clear, accessible report.
A name that promises drivers a solution
An auto workshop needs to show from the outset that it understands the customer’s problem. The name Solvik comes from the English word “solve”; the helper character carried that idea into the visual identity and communication with drivers.
Created a name and brand character focused on solving drivers’ problems.
View Case Study
Our agency can develop several naming options for a product, service or brand.
Our naming service develops a name supported by a clear rationale. Options draw on your preferences, our marketing expertise and what your customers want. We also suggest available domain names and descriptors to go with them.
Every pair of jeans has a story
People wear denim while travelling, meeting others and going about everyday life. We combined “jeans” and “story” so the store’s name would set a personal, lively tone for future communications.
Created a name built around the idea of a “jeans story.”
View Case Study
An agency name that reflects a comprehensive view of real estate
The number 360 suggests a complete view of a property and work from every angle, while FLAT immediately signals the business category. Panoramic photography and the agency’s approach to property valuation reinforce the name.
Created a name that connects the company’s profile with its way of working.
View Case Study
Our agency’s specialists create original names for brands. Strong naming can set a product apart from competitors, attract a loyal audience and express a company’s positioning. Work with us to develop a name that meets your brief and expectations.
Pricing is tailored to each project.
Request a quote
Your brand-naming project brings together our naming specialists and a creative team from across the agency. Working together helps us find a distinctive name with multiple layers of meaning and develop the ideas behind it.
Studies the company and how competitors approach naming. Looks for ideas in adjacent fields and suggests naming methods. Contributes to creative sessions, coordinates their practical work and selects the strongest options. Checks names for uniqueness.
Brings the team together and coordinates its workshops. Plans which naming methods to use, develops names with the team and helps select the final options.
Leads the team and sets milestones. Takes part in creative sessions and the selection of the strongest options. Organises audience testing and prepares reports.
Represents the client’s interests and coordinates communication between the client and the team.
Oversees naming quality and deadlines, guides the team and contributes key ideas. Helps select the strongest name options.
Our creative specialists work as one team to build associations, develop names, write slogans and create descriptors. We offer a fresh approach to naming.
Sets up and promotes surveys on VK for a brand’s, product’s or service’s target audience.
Designs and runs an in-depth survey through Yandex Vzglyad and prepares a detailed report on open-ended responses.
We share strategies, explain marketing tools and offer a look behind the scenes.
Ranked 2nd in Russia in branding agency ranking in manufacturing
Ranked 4th in Russia in branding agency ranking in printing
Ranked 5th in Russia in branding agency ranking in retail
Ranked 2nd in Russia for branding for industrial businesses
Ranked 15th in Russia in branding agency ranking
4th in Russia for naming development
